Burger King
X pepsi

In collaboration with In House Agency Services

OBJECTIVE

Leverage the partnership of BK and PEPSI as the perfect combo, through its fun, creative and unique NFT embedded campaign featuring African Ginger. And encourage downloads of the web app for mobile devices in the process.

Strategy

  • Speak to the target market through people they follow and admire, and on unusual media platforms that would support two global brands supporting an African artist.
  • Raise awareness of Burger King’s NFT campaign.

OBJECTIVE

Leverage the partnership of BK and PEPSI as the perfect combo, through its fun, creative and unique NFT embedded campaign featuring African Ginger. And encourage downloads of the web app for mobile devices in the process.

Strategy

  • Speak to the target market through people they follow and admire, and on unusual media platforms that would support two global brands supporting an African artist.
  • Raise awareness of Burger King’s NFT campaign.

Execution

  • Drove mass awareness nationwide and supported the ATL objectives, by running an influencer-led campaign where their content was boost to reach mass audiences.
  • This was supported with a traditional media focus to build credibility and remind consumers about Burger King’s activity using and an omnichannel approach.

Results

  • 20 x free editorial articles (target was 5) worth R265 277.
  • 3 x influencer partnerships negotiated, secured and managed.
  • Combined influencer reach: 2 143 827.
  • 2 x media partners using paid content to drive messaging with value add negotiated on top.

Execution

  • Drove mass awareness nationwide and supported the ATL objectives, by running an influencer-led campaign where their content was boost to reach mass audiences.
  • This was supported with a traditional media focus to build credibility and remind consumers about Burger King’s activity using and an omnichannel approach.

Results

  • 20 x free editorial articles (target was 5) worth R265 277.
  • 3 x influencer partnerships negotiated, secured and managed.
  • Combined influencer reach: 2 143 827.
  • 2 x media partners using paid content to drive messaging with value add negotiated on top.