Raise awareness of Lufthansa’s new direct flight between Johannesburg and Munich, targeting B2B and B2C audiences.
Highlight the route’s broader impact beyond travel, focusing on its role in fostering economic ties, tourism, and collaboration between Germany and South Africa.
Raise awareness of Lufthansa’s new direct flight between Johannesburg and Munich, targeting B2B and B2C audiences.
Highlight the route’s broader impact beyond travel, focusing on its role in fostering economic ties, tourism, and collaboration between Germany and South Africa.
1. Exclusive Media Event:
Hosted media at OR Tambo with a German-South African themed departure area.
Lufthansa CEO Jens Ritter and ACSA CEO participated in a ribbon-cutting ceremony and delivered speeches.
2. Media Access:
Both CEOs highlighted the route’s significance and engaged in one-on-one interviews with media.
3. Broader Angle:
Positioned the route as a key driver of international connectivity, appealing to travel, trade, and tourism sectors.
1. Exclusive Media Event:
Hosted media at OR Tambo with a German-South African themed departure area.
Lufthansa CEO Jens Ritter and ACSA CEO participated in a ribbon-cutting ceremony and delivered speeches.
2. Media Access:
Both CEOs highlighted the route’s significance and engaged in one-on-one interviews with media.
3. Broader Angle:
Positioned the route as a key driver of international connectivity, appealing to travel, trade, and tourism sectors.
