Rogz Airtech

In collaboration with In House Agency Services

OBJECTIVE

To introduce dog owners to the ROGZ AirTech range and showcase its unique features and benefits, ensuring a comfortable and enjoyable experience for both man and hound.

Strategy

Recognising that not all dog harnesses and collars are created equal, the launch needed to demonstrate the superior features of the AirTech range. The strategy focused on creating immersive, hands-on experiences where pet owners could personally test the products and experience the difference firsthand.

OBJECTIVE

To introduce dog owners to the ROGZ AirTech range and showcase its unique features and benefits, ensuring a comfortable and enjoyable experience for both man and hound.

Strategy

Recognising that not all dog harnesses and collars are created equal, the launch needed to demonstrate the superior features of the AirTech range. The strategy focused on creating immersive, hands-on experiences where pet owners could personally test the products and experience the difference firsthand.

Execution

We collaborated with The Secret Adventurer, a well-known local outdoor enthusiast, to design three exclusive outdoor experiences for pet owners and their dogs. These events were crafted to highlight the versatility and comfort of the ROGZ AirTech range in real-world settings.

Event
Highlights

  • Locations: The events were hosted in natural settings, including a serene forest and a picturesque beach.
  • Invitations: Media and influencers, along with their dogs, were invited to these intimate gatherings.
  • Product Trial: Each guest received a ROGZ AirTech harness, lead, and belt to trial during the event and keep afterward.

Execution

We collaborated with The Secret Adventurer, a well-known local outdoor enthusiast, to design three exclusive outdoor experiences for pet owners and their dogs. These events were crafted to highlight the versatility and comfort of the ROGZ AirTech range in real-world settings.

Event
Highlights

  • Locations: The events were hosted in natural settings, including a serene forest and a picturesque beach.
  • Invitations: Media and influencers, along with their dogs, were invited to these intimate gatherings.
  • Product Trial: Each guest received a ROGZ AirTech harness, lead, and belt to trial during the event and keep afterward.

Results

  • 3 oversubscribed events – we were aiming for 5 guests with dogs per event
  • 19 media and influencers in attendance – 106 unpaid social media posts
  • 12 media clippings
  • 1 x Expresso TV segment
  • 1:13 ROI (And those who were not ROGZ fans before, have been converted and become unofficial ROGZ ambassadors who continue to tag ROGZ in their content)

Key Takeaway

The bespoke experience encouraged guests to create content during and after the event. Access to the ROGZ founders allowed for meaningful interactions, personalised feedback, and insights into this proudly South African brand. The campaign authentically showcased the AirTech range’s unique features, leaving a lasting impression and reinforcing ROGZ as a leader in innovative pet gear for adventurous owners.

Results

  • 3 oversubscribed events – we were aiming for 5 guests with dogs per event
  • 19 media and influencers in attendance – 106 unpaid social media posts
  • 12 media clippings
  • 1 x Expresso TV segment
  • 1:13 ROI (And those who were not ROGZ fans before, have been converted and become unofficial ROGZ ambassadors who continue to tag ROGZ in their content)

Key Takeaway

The bespoke experience encouraged guests to create content during and after the event. Access to the ROGZ founders allowed for meaningful interactions, personalised feedback, and insights into this proudly South African brand. The campaign authentically showcased the AirTech range’s unique features, leaving a lasting impression and reinforcing ROGZ as a leader in innovative pet gear for adventurous owners.