Credence

In collaboration with In House Agency Services

OBJECTIVE

Build Credence profile and raise awareness of the opportunities available to South African entrepreneurs seeking a presence in the EU, or for families looking to emigrate and provide their children with education opportunities abroad.

OBJECTIVE

Build Credence profile and raise awareness of the opportunities available to South African entrepreneurs seeking a presence in the EU, or for families looking to emigrate and provide their children with education opportunities abroad.

Strategy

A combination of traditional media relations introducing Credence to the readers and the benefits of emigrating to Malta or moving your business to the EU and paid partnerships targeting HNWI who would be open to moving to Malta. Credence also hosted an event in Cape Town with interested individuals to go into more detail and secure clients.

Strategy

A combination of traditional media relations introducing Credence to the readers and the benefits of emigrating to Malta or moving your business to the EU and paid partnerships targeting HNWI who would be open to moving to Malta. Credence also hosted an event in Cape Town with interested individuals to go into more detail and secure clients.

Execution

The three press release were drafted, the first unpacked Malta as a destination and how easy it is to move when you have the right partners, the second went into detail on the tax benefits, and the third sharing the benefits of raising and educating children in Malta.

Arena Holdings came on board as our media partner sharing our content, including mentions in their newsletter and banner ads on the site driving readers to register to attend the event.

Working with an event partner, Credence hosted an intimate event sharing their process and the legalities around emigrating to Malta.

Execution

The three press release were drafted, the first unpacked Malta as a destination and how easy it is to move when you have the right partners, the second went into detail on the tax benefits, and the third sharing the benefits of raising and educating children in Malta.

Arena Holdings came on board as our media partner sharing our content, including mentions in their newsletter and banner ads on the site driving readers to register to attend the event.

Working with an event partner, Credence hosted an intimate event sharing their process and the legalities around emigrating to Malta.

RESULTS

  • Our editorial target was to secure 9 clippings and to date, we have secured 19 media placements editorially.
  • A collective AVE of R871 955 and a potential reach of 709 229 across B2B and B2C media channels.
  • Significant Social Media engagement including a Facebook Reach of 69,000, 3,239 Clicks and 9 comments. The above industry average Click Through Rate on Display banners speaks to eye catching design call to action resulting in high propensity of Business Day Reader to engage with campaign messaging.

RESULTS

  • Our editorial target was to secure 9 clippings and to date, we have secured 19 media placements editorially.
  • A collective AVE of R871 955 and a potential reach of 709 229 across B2B and B2C media channels.
  • Significant Social Media engagement including a Facebook Reach of 69,000, 3,239 Clicks and 9 comments. The above industry average Click Through Rate on Display banners speaks to eye catching design call to action resulting in high propensity of Business Day Reader to engage with campaign messaging.